Point Of Purchase (POP) Displays Market Size, Share, Growth, Trends, Analysis and Forecast 2018 to 2026

According to a new market research report published by Credence Research, “Point of Purchase (POP) Displays Market – Growth, Future Prospects, and Competitive Landscape, 2018 -2026”, the global market for point-of-purchase displays is expected to expand to CAGR by 5.9 per cent during the forecast period from 2018 to 2026.

Market Insights

Despite the predictions of online shopping that brick-and-mortar retail would die, physical store retailing is still going strong. According to a recent survey by TimeTrade, a Massachusetts-based software company, approximately 85 per cent of all purchases worldwide still take place in the physical retail store rather than online. Pre-purchase product interaction remains the primary driver of sales through physical retail stores. Point of purchase displays are one of the main platforms that draw consumer attention and convey product benefits, ensuring product interaction and influencing pulse purchase.

Browse Full Report Originally Published by Credence Research at https://www.credenceresearch.com/report/point-of-purchase-pop-display-market

On the flip side, brick-and-mortar stores are under constant burden of charging low costs and hence are increasingly using POP displays as a sustainable merchandising solution. POP displays allow customers to try or interact with a product on their own, eliminating need for a sales executive and consequently limiting the overhead cost. In view of competitive environment in the retail industry, brands are investing huge amount on product marketing. Thus, adoption of aggressive product market strategies by brands is driving demand for POP displays globally. However, with advancements in technology and consumers becoming more accustomed to shopping online, demand for POP displays may witness a slowdown, especially during the second half of the forecast period.

Competitive Insights:

Some of the leading manufacturers profiled in the study include DS Smith Plc., Sonoco Products Company, Smurfit Kappa Group Plc, International Paper Company, Georgia-Pacific LLC., Pratt Industries Inc., WestRock Company, Felbro, Inc., Marketing Alliance Group, Bling Bling Packaging & Displays, TPH Global Solutions, FFR Merchandising Company, Creative Displays Now, and U.S. Corrugated, Inc. among others. In a bid to differentiate themselves from competition and aid brand owners in promoting their products more aggressively, POP display manufacturers are striving to improve aesthetics and are also introducing displays with innovative product designs. In addition, the intensifying competition in the retail industry and resulting use of POP displays for enticing customers to purchase have encouraged retailers to demand different custom-made displays capable of serving specific needs across different retail facilities. Customization offered in terms of aesthetics, capacity, and mobility will have huge impact on the company’s brand identification.

Access Free Sample Copy of Research Report: https://www.credenceresearch.com/sample-request/59342

 [Note: Our Free Complimentary Sample Report Accommodate a Brief Introduction To The Synopsis, TOC, List of Tables and Figures, Competitive Landscape and Geographic Segmentation, Innovation and Future Developments Based on Research Methodology are also Included]

Report Scope by Segments

By Product Type Segment

  • Floor Displays
  • Countertop Displays
  • Pallet Displays
  • Sidekick Displays
  • Endcap Displays
  • Others (Spinner Displays, Retail Signage, etc.)

By Style Segment

  • Temporary Point of Purchase Displays
  • Permanent Point of Purchase Displays

By Material Segment

  • Corrugated Board
  • Plastic
  • Metal
  • Wood
  • Glass
  • Others (Foam Boards, etc.)

By Application Segment

  • Food & Beverages
  • Pharmaceuticals
  • Cosmetics & Personal Care
  • Electronics
  • Automotive
  • Home Furnishings
  • Others (Sports & Recreation, Wine & Spirits, etc.)

By Geography Segment

  • North America (the U.S., Rest of North America)
  • Europe (U.K., Germany, France, Rest of Europe)
  • Asia Pacific (China, Japan, India, Rest of Asia Pacific)
  • Rest of World (Middle East & Africa (MEA), Latin America)

Access Free Sample Copy of Research Report: https://www.credenceresearch.com/sample-request/59342

Leave a Reply

Your email address will not be published. Required fields are marked *