According to a new market report published by Credence Research Inc., “Europe Hair Brush Market (Paddle Hair Brush, Radial/Round Hair Brush, Cushion Hair Brush, Vented Hair Brush, and Others (Wide Tooth Hair Brush, Military Hair Brush, etc.) – Growth, Share, Opportunities, Competitive Analysis, and Forecast 2015 – 2022”, the market for hair brushes in Europe is expected to grow at a CAGR of 1.1% during the forecast period 2015 to 2022.
Product and Market Insights
A hair brush is a stick brush with soft or rigid bristles used in hair care for styling, smoothing, grooming, and detangling human or animal hair/fur. Regular use of quality hair brushes helps reduce waste materials (waste acid crystals and other impurities) that stick to the scalp. It helps in stimulating blood flow and enables the root, stem, and bulb of hair to get the requisite nutrients. The Europe hair brush market is quite matured and comparatively passive. It is forecast to witness modest growth during the forecast period 2015 – 2022.
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The hair brush market in Europe is characterized by the presence of large number of established players. Some of the leading manufacturers identified in our research study include G.B. Kent & Sons Plc. (the U.K.), Mason Pearson Bros Ltd. (the U.K.), and Tangle Teezer (the U.K.). Other emerging and promising players in the market include Goody Products, Inc. (the U.S.), Braun, Wet Brush and JD Beauty Group, Denman International Limited, Good Hair Day, and Ibiza Hair among others. The hair brush industry in Europe is majorly driven by the aesthetics of the product and comfort they offer in hair styling. Thus, majority of the hair brush manufacturers are focused towards developing hair brushes that can offer better experience to the consumers. Lack of product innovation is one of the biggest challenges faced by the hair brush industry in Europe. This has resulted in price wars among hair brush manufacturers in the region, leading to profit crunching.
- Growing awareness regarding personal grooming and hair care
- Rise in the number of hairdressing solons and other hairdressing establishments
- Emergence of new hairdressing practices (mobile hairdressing and chair renting)
- Rising per capita discretionary income post economic recession
- The hair brushes made from plastic are witnessing growing acceptance among consumers owing to light weight and low cost.
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- Paddle Hair Brush
- Radial/Round Hair Brush
- Cushion Hair Brush
- Vented Hair Brush
- Others (Wide Tooth Brush, Military Hair Brush, etc.)
By End User
- Personal Use
- Professional Use
- Animal Use
- United Kingdom
- Benelux (Belgium, the Netherlands, Luxemburg)
- Scandinavia (Sweden, Denmark, Norway)
- Rest of Europe
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